The YORÙBÁ CREATE approach is a sixpronged framework — Community, Research & Development, Education, Artists’ Support, Technology, and Entrepreneurship — that guides the J.Randle Centre in achieving its mission and vision.

This model transforms the Centre into a vibrant hub that honours Yorùbá heritage while preparing for the future, ensuring it remains relevant, engaging, and accessible to all. By focusing on these pillars, the YORÙBÁ CREATE approach empowers the preservation and evolution of Yorùbá identity. It positions the Centre as a living institution— deeply rooted in history yet attuned to the needs of a global, digitalised world—creating a dynamic space where Yorùbá culture is appreciated, celebrated, and shared.